Malaj Design
All work

03/12

Travel Identity

Flowpaths

Choose your path. A mark built like a route and a turbine, for a travel agency that wants to feel in motion.

The pieces

Flowpaths mark seen through an airplane window above the clouds
The mark, seen the way a passenger would meet it.
White Flowpaths symbol and wordmark on a red field
The primary mark. A route and a turbine in one line.
Flowpaths concept diagram of global connections, turbine energy, and three paths
Global connections, continuous movement, and three paths.
Flowpaths palette of Route Red, North White, and Navigation Grey, with Luks Deco Regular
Route Red, North White, Navigation Grey. Luks Deco, the brand type.
Flowpaths poster in a subway station
Switch, travel, arrive faster. The poster in transit.
Flowpaths billboard reading Choose your path
Choose your path, at billboard scale.
Flowpaths stationery set with folder, letter, cards, and an envelope
Stationery. The same red, the same mark, in the hand.
Two red Flowpaths business cards lying on gravel
The card, on the ground.
Flowpaths boarding passes for a flight from Dubai to London
The boarding pass. The identity at ticket size.
Black Flowpaths travel kit boxes, one open
Signature travel kit.
Front and back of a red Flowpaths shirt reading Flows Perfectly
Flows perfectly, on the shirt.
Navy vest with the Flowpaths mark embroidered on the chest
On cloth. The mark small enough to be worn.
Red and white aircraft in Flowpaths livery
The same system, on the aircraft.
Laptop showing a Flowpaths travel website
The site. Explore the world with a smile.