04/12

Technology Brand

CTRL/FADE

Clarity, control, and a curiosity that will not sit still. CTRL/FADE is a technology brand drawn like a signal.

The pieces

Glitched white CTRL/FADE lettering on a dark field with cyan and magenta light — The name, broken on purpose.

CTRL/FADE about statement on a dark glitch background — Search, discovery, and digital systems.

The mark, pulled through the glitch.

Variants. The letters become rules.

CTRL/FADE color palette of black, white, red, and cyan — Black, white, red, cyan.

Three CTRL/FADE posters in a storefront window — Posters, in the street.

Stationery. The letters, on paper.

Black t-shirt with a white glitched CTRL/FADE graphic — The system on a shirt.

Denim tote bag printed with mint CTRL/FADE rules — A tote. The rules, repeated.

White parcel sealed with CTRL/FADE packing tape — Packing tape. The mark at its smallest job.

A banner, hung from the truss.

On a stage. The brand at full scale.