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Brand Identity / Streetwear

Andi Malaj Rage

Symbols speak louder than words. The brand starts with the Illyrian helmet: a language of courage, belonging, and the self.

The pieces

Person in a black Andi Malaj Rage hoodie, standing in a station corridor — The hoodie, worn in the corridor.

From the Illyrian helmet to the letters A and M.

About Us page from the Andi Malaj Rage brandbook — The brand, in its own words.

The logo grid. Helmet contours drawn into A and M.

The mark, in wordmark and badge.

Andi Malaj Rage color palette in black, off-white, and gray — Black, off-white, and gray.

Cinzel Black alphabet and numerals for Andi Malaj Rage — Cinzel, the brand typeface.

Clear space, set by the height of the A.

Where the mark can sit: square, landscape, portrait.

Uses that break the mark.

Andi Malaj Rage poster pasted on a graffiti-covered wall — The street poster, where the brand is meant to be read.

Andi Malaj Rage stationery, phone, and card on dark stone — Stationery. The same mark, in the hand.

Black mailer bag and document sleeve branded Andi Malaj Rage — The mailer and the sleeve.

Andi Malaj Rage packaging with a folded shirt, tube, and box — The unboxing. Tube, box, tag, and shirt.

Neck label inside a hoodie and a tote bag for Andi Malaj Rage — The neck label, and the mark on a tote.

Branded key straps and a roll of tape for Andi Malaj Rage — Key straps and branded tape.

Square wall sign with the Andi Malaj Rage helmet mark — The mark as a wall sign.

Back of a black t-shirt with a small Andi Malaj Rage mark — Small on the back. The identity, worn quietly.